Sierra Kusterbeck Announces Partnership w/ Payless Shoes

Payless ShoeSource have announced they have teamed up with Sierra Kusterbeck of VersaEmerge to lead the face and voice of their new exclusive-to-Payless brand, "Brash", to inspire others to invent their own "Brash" fashion looks.

The "Brash" brand will launch in early August in all Payless stores nationwide and Payless.com, as well as in Canada and Puerto Rico and will feature about 120 shoe and accessory items for teens including footwear in women's and youth girls' sizing, handbags, jewelry, hair accessories and beauty products including fragrances and makeup that can be styled and collaged together.

Sierra made the following statement:

"I am thrilled to team up with Payless on Brash. I personify a Brash Girl both on and off the stage, and I am excited to inspire others with my role as the face and voice of Brash. I often have girls approach me and ask 'where did you get that?' and now I can say 'at Payless,' which for me is really powerful because the Brash brand can help them achieve the bold style they are after because of its affordability and accessibility. My favorites in the fall line are the Ollie combat boots and the Josie peep-toe wedges — they are sick styles and I wear them a lot and with many different outfits. The beauty items like the eye shadow roller-ball and the lip stain are also amazing.

I love what Payless is doing in general to democratize fashion and this is the first cool, edgy line that's affordable, which is great for teens. For them, affordable is the best word ever!"