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Lucero sign with Universal Republic
"It's got to be one of the most low-key, non-rock-star major-label signings ever. The majors are running on a big indie model now, so it's not tons of money. A four-record deal really means one record with three options. If it doesn't sell well, they'll drop us. In that case, we'd probably just try to do things through our own label.
We're hoping for that major-label push — the press, the ads in all the magazines, hopefully get on some soundtracks. We've been doing this for 10 years. I've got a baby on the way. Everyone was like: What the hell, let's take a shot. It's not like we're going to break up."